FAQ & Expectations

What Is PPC?

GREAT question. Pay-Per-Click (PPC) is an online advertising model in which you pay a platform, such as Google or Meta, only when someone clicks your ad. Ads are shown to people who match various targeting methods (keywords, location, interests, behaviors etc.), letting you place your message in front of motivated prospects and track every visit, cost, and conversion.

Can You Get My Business Unsuspended On Ad Platforms?

Unfortunately, sometimes businesses are unfairly treated on platforms such as Meta and Google, and suspensions happen more often than with others.

While I wish I had a magic fix or contact at Meta or Google to help get suspensions lifted, I do not.

Can You Guarantee PPC Results?

PPC is only one aspect of a well-formed company. It should never be viewed as a switch you flip and profits roll in. There are many things outside of PPC’s control that influence success; thus results cannot be guaranteed. Areas such as UXI, Conversion Rate Optimization, and Sales Calls all help determine paid ad success.

What I can guarantee is that I will put my best work forward for you and get you in the best possible position to succeed.

How Much Is It?

Each project is different, be it by budget size, company revenue size, and more. Fill out a contact form, and we can get to the bottom of the project scope, including what it will cost.

(But to not beat around the bush, my most common partnerships range between $500-$2,000/mo.)

Will You work With Anyone?

In short- No. I take careful consideration of partnerships and will not sacrifice morals or mental well-being for money.

But you seem cool, so I’m not too worried about it.

Do you only work with companies in Michigan?

No! While I live in and love Michigan businesses, I’ve been fortunate to work with companies and individuals all across the United States.

Will You Work With More Than One Of The Same Industry Type In The Same Service Area?

If a local brick-and-mortar business or a business with a set service area, such as a auto repair shop, roofer, landscaper, etc., is in the same service area as a current partner, unfortunately, I will have to turn you away.

Do You Do Long-Term Contracts?

Nope! I operate on a month-to-month agreement. Nobody wants to be locked into a situation where a member of the party isn’t happy– Myself included.

I will always strive for a mutually beneficial, long-term relationship, but if it’s not working out, I don’t want a messy situation and a deteriorated relationship.

Nobody likes angry emails in their inbox.

If you’re enjoying your time working with me, and we are both interested in a long-term agreement, I would be happy to offer a discount.

How Do I Pay You?

Thanks for asking!

I prefer to accept credit cards through the payment processing partner, Stripe.

But I also have Venmo and PayPal.

When Can I Expect Results?

Results are what we’re all about, but it is a complex reality.

PPC (such as Google Ads and Meta Ads) could start working as soon as we turn them on. But even then, there’s a learning process where optimizations need to take place for optimal results.

A typical rule of thumb is 60-90 days to properly assess.

Do I supply Images For Paid Ads?

Yes, it is recommended you supply images (and video when applicable) for your Google Display, Performance Max, or Meta Ads. (Note: do not supply images for which you do not own or have permission to use).

The more images you provide, the more we have to work with and test.

If you do not have images for use, we are available for photo and video commissions, or we can use a paid stock image website for options, at a fee you will incur.

How Do I Cancel Services?

Not that you would ever want to, but if you wish to discontinue services, please send us an email.

Is This As Awesome As It Sounds?

You better believe it is!